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For Managed Service Providers (MSPs), voice remains one of the most powerful ways to build recurring revenue streams, increase customer stickiness, and deliver integrated collaboration solutions. As businesses move away from legacy PABX systems to cloud-first communication tools, platforms like Webex Calling, Microsoft Teams, Zoom and 8x8 are emerging as top contenders for MSPs seeking scalable, future-proof solutions for their customers.
But choosing a single platform isn’t always enough. MSPs need a way to deliver, integrate, and manage these services across multiple customer environments. That’s where Cradle, the provisioning platform behind VoicePilot, plays a crucial role.
The Rise of Cloud Calling for MSPs
Businesses today demand seamless collaboration, hybrid work flexibility, and enterprise-grade security. For MSPs, this means selecting platforms that deliver:
- Cloud scalability – quick onboarding, flexible licensing, and cost-efficiency.
- Multi UC integration – working seamlessly with Microsoft Teams, Webex, Zoom, and other collaboration tools.
- Compliance and analytics – built-in recording, AI insights, and governance.
- Simplified provisioning – the ability to manage multiple platforms through a single system.
This makes Webex Calling, Zoom, Microsoft Teams Calling and 8x8 four of the most attractive UCaaS offerings for MSPs—especially when supported by Cradle’s provisioning and automation tools.
Some of the options
Webex Calling
Strengths:
- Excellent integration with both VoIP and legacy PBX systems, alongside CRM/productivity tools like Slack, Office 365, and Zapier
- Offers robust security including end-to-end encryption and enterprise-class governance
- Part of the strong Webex ecosystem, with hardware options and unified UC capabilities
Weaknesses:
- Interface can feel complex and overwhelming to new users due to extensive features and hardware options
Best For:
- Enterprise and regulated sectors needing global scale, compliance, and deep collaboration tooling.
Zoom Phone
Strengths:
- Highly intuitive user experience and easy provisioning with no hardware required
- Broad functionality: call routing, transcriptions, mobile and desktop apps, global call routing, and analytics
Weaknesses:
- Security and privacy concerns from past incidents; lighter on enterprise-grade security
- Limited depth for larger-scale deployments or highly regulated environments.
Best For:
- SMBs and mid-market businesses seeking quick, seamless phone integration with Zoom Meetings and Chat.
8x8 (UCaaS + CCaaS)
Strengths:
- Extremely cost-effective – includes unlimited calling, chat, and conferencing
- All-in-one platform combining UC and contact center capabilities with analytics and global reach
Weaknesses:
- While affordable at lower tiers, advanced packages can become costly
Best For:
- Customer-service-heavy organisations (retail, healthcare, e-commerce) and multi-country operations needing integrated UC + CC.
Microsoft Teams Calling (Teams Phone)
Strengths:
- Deep native integration with Microsoft 365 ecosystem; seamless for Teams users
- High reliability with a 99.999% SLA, robust security, and compliance from Microsoft infrastructure
- Flexible PSTN connection via Calling Plans, Operator Connect, or Direct Routing
Weaknesses:
- Best suited for existing Microsoft 365 users—may be less attractive to those outside the ecosystem
- International calling costs via Microsoft plans can be relatively high
Best For:
- Organisations already embedded in Microsoft 365, wanting unified collaboration and voice under one roof.
Cradle – The Provisioning Power Behind VoicePilot
While Webex Calling, Zoom Phone, and 8x8 are voice platforms, Cradle is the provisioning platform that VoicePilot uses to give MSPs seamless access to them.
How it helps MSPs:
- One interface to provision multiple UCaaS and CCaaS solutions.
- Direct access to Dubber voice recording and analytics.
- Automation tools that simplify onboarding and reduce management overhead.
- Flexibility to offer customers multi-UC integration without adding complexity.
In other words, Cradle isn’t another voice platform—it’s the engine that lets MSPs sell, manage, and scale voice services more efficiently.
Why Multi UC Integration Matters
Most businesses don’t operate in a single-vendor world. Employees may use Teams for messaging, Zoom for video calls, and need 8x8 for their contact centre. MSPs must support this reality with a multi-UC strategy.
VoicePilot, powered by Cradle, makes this possible—connecting Webex, Zoom Phone, 8x8, and Dubber into a single manageable solution.
Which Platform is Right for Your MSP?
- Webex Calling – Enterprise-grade reliability and compliance.
- Zoom Phone – Simplicity and rapid SMB adoption.
- 8x8 – UCaaS + CCaaS all-in-one for advanced needs.
- Cradle (via VoicePilot) – Not a voice platform, but the provisioning and automation layer that helps MSPs deliver all three (plus Dubber) with ease.
How VoicePilot Helps MSPs Win
VoicePilot empowers MSPs with a single cloud-based management portal powered by Cradle. This gives partners the ability to:
- Provision Webex Calling, Zoom Phone, 8x8, and Dubber seamlessly.
- Unlock recurring revenue by offering multiple UCaaS solutions.
- Automate migration and reduce manual overhead.
- Deliver analytics, compliance, and voice recording as part of their solution stack.
Final Thoughts
MSPs don’t have to choose just one platform. By combining Webex Calling, Zoom Phone, and 8x8 with Cradle’s provisioning capabilities, MSPs can deliver flexible, multi-UC solutions tailored to every customer need.
That’s the advantage of VoicePilot: helping MSPs deliver, manage, and scale cloud voice services through a unified provisioning and automation platform.
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